My Projects
My Projects
My Projects
My Projects
Grounded
If you were to brand yourself, what would you be? As part of an application for the Good Nugget Kickstart Program, the brief was to design a brand based on genuine insights and truths about myself.
Each insight informed an aspect of the brand identity:
I worked in a cafe -> cafe brand
I’m sarcastic -> cheeky copy
I show up authentically -> honesty as a brand value
I came up with Grounded, a no bullsh*t cafe that only use real ingredients. They keep the trade circle as ‘grounded’ as possible, by selling local, making in-house and pricing fairly. After presenting this concept to a panel comprising of Good Nugget, Uncommon and Pearlfisher, it got me a place on the Good Nugget Kickstart Program!
Skills Utilised
Brand Identity ⊹ Competition Brief ⊹ Illustration
Timeline
September '24 - October '24
Grounded is a no nonsense cafe that prides itself on only using real ingredients. No additives, no preservatives, no bulls*t.
If you were to brand yourself, what would you be? As part of an application for the Good Nugget Kickstart Program, the brief was to design a brand based on genuine insights and truths about myself.
Each insight informed an aspect of the brand identity:
I worked in a cafe -> cafe brand
I’m sarcastic -> cheeky copy
I show up authentically -> honesty as a brand value
I came up with Grounded, a no bullsh*t cafe that only use real ingredients. They keep the trade circle as ‘grounded’ as possible, by selling local, making in-house and pricing fairly. After presenting this concept to a panel comprising of Good Nugget, Uncommon and Pearlfisher, it got me a place on the Good Nugget Kickstart Program!
Skills Utilised
Brand Identity ⊹ Competition Brief ⊹ Illustration
Timeline
September '24 - October '24
Grounded
Grounded is a no nonsense cafe that prides itself on only using real ingredients. No additives, no preservatives, no bulls*t.
Grounded
Grounded is a no nonsense cafe that prides itself on only using real ingredients. No additives, no preservatives, no bulls*t.
If you were to brand yourself, what would you be? As part of an application for the Good Nugget Kickstart Program, the brief was to design a brand based on genuine insights and truths about myself.
Each insight informed an aspect of the brand identity:
I worked in a cafe -> cafe brand
I’m sarcastic -> cheeky copy
I show up authentically -> honesty as a brand value
I came up with Grounded, a no bullsh*t cafe that only use real ingredients. They keep the trade circle as ‘grounded’ as possible, by selling local, making in-house and pricing fairly. After presenting this concept to a panel comprising of Good Nugget, Uncommon and Pearlfisher, it got me a place on the Good Nugget Kickstart Program!
Skills Utilised
Brand Identity ⊹ Competition Brief ⊹ Illustration
Timeline
September '24 - October '24
